@book{362,
	author = {McDonald, Malcolm and McDonald, Malcolm},
	title = {Marketing Strategies : },
	publisher = {Pergamon,},
	year = {1995.},
	address = {Oxford, OX, U.K. ; Tarrytown, N.Y., U.S.A : },
	url = { http://www.loc.gov/catdir/enhancements/fy0601/95010790-d.html http://www.loc.gov/catdir/enhancements/fy0601/95010790-t.html}
}