TY  - BOOK
AU  - Burke,John D.
TI  - Advertising in the Marketplace
T2  - The Gregg/McGraw-Hill marketing series
AV  - HF5823 .B855 1980
PY  - 1980///
CY  - New York
PB  - Gregg Division, McGraw-Hill
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -