00630pam a2200193 i 4500003000400000005001700004008004100021010001400062040002600076050002300102100002800125245005300153250001100206260005300217300005500270490004300325504005100368650001700419OSt20210920113824.0790713s1980    nyuaf    b    001 0 eng    a79018152   aCUCKcCUCKdCUCKbeng00aHF5823b.B855 19801 aBurke, John D.,d1917- 10aAdvertising in the Marketplace /cJohn D. Burke.  a2d ed.  aNew York :bGregg Division, McGraw-Hill,cc1980.  aix, 454 p., [8] leaves of plates :bill. ;c25 cm.0 aThe Gregg/McGraw-Hill marketing series  aIncludes bibliographical references and index. 0aAdvertising.