01017nam a2200229 4500 353 353 2630439 OSt 20210408140441.0 140428b xxu||||| |||| 00| 0 eng d 9780750686334, 075064463X (pbk.), AVAILLABLE DLC ENG DLC DLC HF5415.55 .G86 2008 330 Gummesson, Evert, 1936- Total Relationship Marketing : b from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships- of the new marketing paradigm Evert Gummesson. 3RD ED Boston, Mass Butterworth-Heinemann, 2008 __ |a xiii, 281 p. ill. 25 cm. Includes bibliographical references and index. 331 Relationship marketing Table of contents,Publisher description http://www.loc.gov/catdir/toc/els033/99025381.html,http://www.loc.gov/catdir/description/els033/99025381.html lcc BOOK 0 0 lcc 0 0 001 001 2014-04-28 014938 0 HF5415.55 .G86 2008 014938 2014-04-28 00:00:00 1 2014-04-28 BOOK