@book{353,
	author = {Gummesson, Evert, },
	title = { Total Relationship Marketing :},
	publisher = { Butterworth-Heinemann,},
	year = { 2008},
	address = {Boston, Mass},
	edition = {3RD ED},
	url = {http://www.loc.gov/catdir/toc/els033/99025381.html,http://www.loc.gov/catdir/description/els033/99025381.html}
}