TY - BOOK AU - Hawkins, Del I. AU - Hawkins, Del I. TI - Consumer Behavior SN - 0070582343, 0072537140 (alk. paper),0071214267 (international : alk. paper), AV - HF5415.32 .H3 2004 PY - 2004/// CY - Boston PB - McGraw-Hill/Irwin KW - CONSUMER BEHAVIOR N1 - Includes bibliographic references and index ER -