@book{3445,
	author = {Cundiff, Edward W. and Still, Richard Ralph,},
	title = {Basic Marketing: Concepts, Decisions, and Strategies},
	publisher = {Prentice-Hall},
	year = {[1971]},
	address = {Englewood Cliffs, N.J.,},
	edition = {2d ed.},
	note = {First ed. published in 1964 under title: Basic marketing: concepts, environment, and decisions.}
}