@book{342,
	author = {Arnould, Eric J.},
	title = {Consumers},
	publisher = {McGraw-Hill/Irwin, },
	year = {c2004.},
	address = {Boston},
	url = { http://www.loc.gov/catdir/description/mh031/2002041065.htm,http://www.loc.gov/catdir/toc/mh031/2002041065.html}
}