TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing Management
SN  - 100273753363
AV  - HF5415.13 .K64 2012
PY  - 2009///
CY  - New  Jersey
PB  - Pearson Education
KW  - Marketing Management
N1  - Includes bibliographic reference, appendix,glossary, index
ER  -