TY - BOOK AU - Rines, Michael TI - Marketing Handbook SN - 0566022001 AV - HF5415 .M2988 1965 PY - 1965/// CY - Aldershot, Hampshire, England PB - Gower in association with Marketing magazine KW - Marketing KW - Handbooks, manuals, etc N1 - Includes bibliographies and index ER -