TY  - BOOK
AU  -  Summers, Jane
AU  - Michael Gardiner, 
AU  - Charles Lamb, 
AU  - Joseph Hair 
AU  - Carl Daniel
TI  - Essentials Marketing
SN  - 0170122670
AV  - HF5415 .S8 2005
PY  - 2005///
CY  - Ohio
PB  - South Western college publishing
N1  - includes, endnotes, glossary and index
ER  -