TY - BOOK AU - Kaplan, Roberts S TI - Strategy Maps: Converting Intangible Assets into Tangible Outcomes SN - 1591391342 (alk. paper AV - HD30.28 .K35443 2004 PY - 2004/// CY - Boston PB - Harvard Business School Press, KW - Strategic plnning.intangible property KW - Management N1 - Includes bibliographical references and index; |a Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations ER -