Converting Intangible Assets into Tangible Outcomes Kaplan, Roberts S creator text xxu Boston Harvard Business School Press 2004 monographic eng

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xviii, 454 p. : ill. 24 cm. |a Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations. Robert S. Kaplan, David P. Norton Includes bibliographical references and index. Management HD30.28 .K35443 2004 1591391342 (alk. paper DLC 140425 20210323140812.0 13391901 ENG