TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of Marketing 
SN  - 0137016646
AV  - HF5415  .K636 1983
PY  - 1983///
CY  - Englewood Cliffs, N.J
PB  - Prentice-Hall
KW  - Gary Armstrong
N1  - Includes bibliographical references and indexes
ER  -