Kotler, Philip creator Armstrong, Gary text xxu Englewood Cliffs, N.J Prentice-Hall 1983 2nd ed. monographic eng

print

xxiv, 676 p. : ill. ; 24 cm. Philip Kotler and Gary Armstrong Includes bibliographical references and indexes. Gary Armstrong HF5415 .K636 1983 0137016646 DLC 140425 20210914150745.0 eng