Strategic Management and Competitive Advantage
cCncepts and Cases
Barney, Jay B.
creator
Hesterly, William S.
text
Case studies.
Case studies.
nyu
2019
6th edition
monographic
eng
xxi, 368 pages : color illustrations ; 27 cm
What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies.
Jay B. Barney, The University of Utah William S. Hesterly, The University of Utah.
Strategic planning
Case studies
Business planning
Case studies
Industrial management
Case studies
Competition
Case studies
Business planning
Competition
Industrial management
Strategic planning
HD30.28 .B368 2019
658.4/012
9780134741147
0134741145
2017470364
SINAP
180320
20260129112229.0
20413840
eng