01117cam a2200301 i 450000100090000000300040000900500170001300800410003001000170007102000310008802000280011904000280014704200080017505000260018308200140020910000260022324502320024925000180048126400470049930000500054633600210059633700250061733800230064250400510066565000270071670000310074370000410077417595494OSt20260113150911.0130118s2014    nyua     b    001 0 eng    a  2012049765  a9780078028984 (alk. paper)  a0078028981 (alk. paper)  aDLCbengcDLCerdadDLC  apcc00aHF5415.13b.M369 201400a658.82231 aPerreault, William D.10aBasic marketing :ba Marketing Strategy Planning Approach /cWilliam D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.  a19th edition. 1aNew York, NY :bMcGraw-Hill Irwin,c[2014]  axl, 725 pages :bcolor illustrations ;c29 cm  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier  aIncludes bibliographical references and index. 0aMarketingxManagement.1 aCannon, Joseph P.,cPh. D.1 aMcCarthy, E. Jeromeq(Edmund Jerome)