TY  - BOOK
AU  - Palmer,Adrian
AU  - Cole,Catherine
TI  - Services marketing: principles and practice 
SN  - 0023905638
AV  - HD9980.5 .P26 1995
U1  - 658.8 20
PY  - 1995///
CY  - Englewood Cliffs, NJ
PB  - Prentice Hall
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -