TY  - BOOK
AU  - Lamb Charles W.
AU  - Hair Joseph F
AU  - McDaniel  Carl
TI  - MKTG3
SN  - 9780324789287
AV  - HF5410  .L36 2010
PY  - 2010///
CY  - Mason
PB  - South-Western
N1  - Includes Index
ER  -