00991cam a2200301 a 45000010008000000030004000080050017000120080041000290100017000700200015000870350021001020400018001230500023001410820014001641000031001782450110002092500012003192600030003313000045003614400030004065000050004365040066004866500015005527000046005679060045006139420014006589990017006724945052OSt20260113150130.0960715s1997    iluab    b    001 0 eng    a   96031812   a0256183414  a(DLC)   96031812  aDLCcDLCdDLC00aHF5415b.M378 199700a658.82201 aPerreault, William D.943010aEssentials of Marketing :ba Global-managerial Approach /cWilliam D. Perreault, Jr., E. Jerome McCarthy.  a7th ed.  aChicago :bIrwin,cc1997.  axxvi, 613 p. :bcol. ill., map ;c26 cm. 0aIrwin series in marketing  aMcCarthy's name appears first in previous ed.  aIncludes bibliographical references (p. 574-610) and indexes. 0aMarketing.1 aMcCarthy, E. Jeromeq(Edmund Jerome)9432  a7bcbccorignewd1eocipf19gy-gencatlg  2lcccBOOK  c20558d20558