01333cam a2200361 a 4500 13055125 OSt 20260113150047.0 030113s2004 maua b 001 0 eng 2003041331 0072536861 (alk. paper) 0071214690 (international : alk. paper) DLC DLC DLC n-us--- HF5415.33.U6 H38 2004 658.8/342/0973 21 Hawkins, Del I. 311 Consumer Behavior : Building Marketing Strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. 9th ed. Boston : McGraw-Hill Irwin, c2004. xxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM (4 3/4in. ) McGraw-Hill/Irwin series in marketing Includes bibliographical references and indexes. System requirements for accompying CD ROM. Consumer behavior United States. Market surveys United States. Consumer behavior United States Case studies. Best, Roger J. Coney, Kenneth A. 7 cbc orignew 1 ocip 20 y-gencatlg lcc BOOK 20276 20276