TY - BOOK AU - Swift,Ronald S. TI - Accelerating Customer Relationships: using CRM and Relationship Technologies SN - 0130889849 AV - HF5415.5 .S95 2000 U1 - 658.8/12 21 PY - 2000/// CY - Upper Saddle River, NJ PB - Prentice Hall PTR KW - Customer relations N1 - Includes bibliographical references (p. [432]-456) and index ER -