TY  - BOOK
AU  -  Baker, Michael J.
AU  - Baker,Michael John
TI  - Marketing: Theory and Practice 
T2  - Macmillan studies in marketing management
SN  - 0333198204 :
AV  - HF5415 .M3232 1976
PY  - 1976///
CY  - London
PB  - Macmillan
KW  - Marketing
N1  - Includes bibliographies and index
ER  -