01028cam a22002774a 4500999001700000001000900017003000400026005001700030008004100047010001700088020003900105040001800144042000800162050002500170082001600195100002400211245009100235260005300326300007300379500006900452504005300521538008700574650003000661906004500691942001400736  c18772d1877212577727OSt20260113145655.0011101s2002    njua     b    001 0 eng    a  2001055465  a0133768562 (hardback : alk. paper)  aDLCcDLCdDLC  apcc00aHF5415.2b.M288 200200a658.8/32211 aMalhotra, Naresh K.10aBasic Marketing Research :bapplications to contemporary issues /cNaresh K. Malhotra.  aUpper Saddle River, NJ :bPrentice Hall,cc2002.  axxxiii, 685 p. :bill. (some col.) ;c26 cm. +e1 CD-ROM (4 3/4 in.)  aFree student CD included: SPSS student edition 10.0 for windows.  aIncludes bibliographical references and indexes.  aSystem requirements for accompanying CD-ROM: for Windows 95/98/2000 or Windows NT. 0aMarketing research.93311  a7bcbccorignewd1eocipf20gy-gencatlg  2lcccBOOK