01627cam a22003257a 4500999001700000001000900017003000400026005001700030008004100047010001700088015001900105016001800124020002500142020002200167035002400189040004000213042001400253050002700267082002300294100002100317245006900338260006200407300003600469504006200505520060600567650001701173650005301190906004501243942001301288  c17439d1743917315491OSt20260113145238.0120523s2011    caua     b    001 0 eng    a  2012405311  aGBB0A37472bnb7 a0156384052Uk  a9780123819727 (pbk.)  a0123819725 (pbk.)  a(OCoLC)ocn660519081  aUKMcUKMdCDXdYDXCPdUNLdNUIdDLC  alccopycat00aQA76.9.D343bT348 201104a658.81202855742221 aTalburt, John R.10aEntity Resolution and Information Quality /cby John R. Talburt.  aSan Francisco, Calif. :bMorgan Kaufmann/Elsevier,c2011.  axviii, 235 p. :bill. ;c24 cm.  aIncludes bibliographic references (p. 191-201) and index.  a"Customers and products are the heart of any business, and corporations collect more data about them every year. However, just because you have data doesn't mean you can use it effectively. If not properly integrated, data can actually encourage false conclusions that result in bad decisions and lost opportunities. Entity Resolution (ER) is a powerful tool for transforming data into accurate, value-added information. Using entity resolution methods and techniques, you can identify equivalent records from multiple sources corresponding to the same real-world person, place, or thing"--Back cover. 0aData mining. 0aCustomer relationsxManagementxData processing.  a7bcbcccopycatd2encipf20gy-gencatlg  2lcccMON