Talburt, John R. creator text bibliography cau San Francisco, Calif Morgan Kaufmann/Elsevier 2011 monographic eng

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xviii, 235 p. : ill. ; 24 cm. "Customers and products are the heart of any business, and corporations collect more data about them every year. However, just because you have data doesn't mean you can use it effectively. If not properly integrated, data can actually encourage false conclusions that result in bad decisions and lost opportunities. Entity Resolution (ER) is a powerful tool for transforming data into accurate, value-added information. Using entity resolution methods and techniques, you can identify equivalent records from multiple sources corresponding to the same real-world person, place, or thing"--Back cover. by John R. Talburt. Includes bibliographic references (p. 191-201) and index. Data mining Customer relations Management Data processing QA76.9.D343 T348 2011 658.8120285574 9780123819727 (pbk.) 0123819725 (pbk.) 2012405311 UKM 120523 20260113145238.0 17315491