01050cam a22003134a 4500999001700000001000900017003000400026005001700030008004100047010001700088020002800105020003500133035002100168040001800189042000800207050002300215082001400238100003100252245011000283250001200393260004100405300010200446440004600548500002200594650001500616700004600631906004500677942001400722  c17258d1725811767525OSt20260113145211.0990726s2000    maua          001 0 eng    a   99040845   a0072894822 (alk. paper)  a0071179089 (international ed.)  a(DLC)   99040845  aDLCcDLCdDLC  apcc00aHF5415b.M378 200000a658.82211 aPerreault, William D.943010aEssentials of Marketing :ba global managerial approach /cWilliam D. Perreault, Jr., E. Jerome McCarthy.  a8th ed.  aBoston :bIrwin/McGraw-Hill,cc2000.  axxvii, 592, 27, 10 p. :bill. (some col.) ;c28 cm. +e1 computer laser optical disc (4 3/4 in.). 4aThe Irwin/McGraw-Hill series in marketing  aIncludes indexes. 0aMarketing.1 aMcCarthy, E. Jeromeq(Edmund Jerome)9432  a7bcbccorignewd1eocipf19gy-gencatlg  2lcccBOOK