01164cam a22003134a 4500 17088 17088 15402367 OSt 20260113145146.0 080807s2009 maua 001 0 eng 2008034958 9780073381053 (alk. paper) 0073381055 (alk. paper) CUK CUK CUK HF5415.13 .M369 2009 658.8 22 Perreault, William D. 430 Basic Marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 17th ed. Boston : McGraw-Hill Irwin, c2009. xxxvii, 758 [34] p. : col. ill. ; 29 cm. Includes indexes. Marketing Management. Cannon, Joseph P., Ph. D. McCarthy, E. Jerome (Edmund Jerome) 432 Table of contents only http://www.loc.gov/catdir/toc/ecip0825/2008034958.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc BOOK