02493cam a2200361 i 450000100090000000300040000900500170001300800410003001000170007102000250008802000260011304000280013904200080016705000230017508200190019808400450021710000220026224000340028424500490031825000340036726400470040130000470044833600210049533700250051633800230054150400670056452012940063165000460192565000230197165000600199465000460205465000310210017785512OSt20260113144935.0130620s2013    nyua     b    001 0 eng    a  2013024417  a9780465050659 (pbk.)  z9780465003945 (ebook)  aDLCbengcCUKerdadCUK  apcc00aTS171.4b.N67 201300a745.2001/9223  aBUS057000aPSY003000aDES0110002bisacsh1 aNorman, Donald A.10aPsychology of Everyday Things14aThe Design of Everyday Things /cDon Norman.  aRevised and expanded edition. 1aNew York, New York :bBasic Books,c[2013]  axviii, 347 pages :billustrations ;c21 cm  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier  aIncludes bibliographical references (pages 321-330) and index.  a"Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.  In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them. "--cProvided by publisher. 0aIndustrial designxPsychological aspects. 0aHuman engineering. 7aBUSINESS & ECONOMICS / Industries / Retailing.2bisacsh 7aPSYCHOLOGY / Applied Psychology.2bisacsh 7aDESIGN / Product.2bisacsh