TY  - BOOK
AU  - McDonald, Malcolm
TI  - Handbook of Marketing Planning
SN  -  	0905440951 9780905440958
AV  - HF5415.13 .M33 1980
PY  - 1980///
CY  -  Bradford, West Yorkshire : 
PB  - MCB Publications, 
KW  -  	      Marketing.     Marketing -- Planning
ER  -