TY  - BOOK
AU  - Rogers, Len
TI  - Handbook of Sales and Marketing Management
SN  - 1850913293
AV  - HF5438 .R64 1987
PY  - 1987///
CY  - London
PB  - Kogan Page Ltd
KW  - Marketing Management
N1  - includes index and appendix
ER  -