<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00562nam a22002057a 4500</leader>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">12394</subfield>
    <subfield code="d">12394</subfield>
  </datafield>
  <controlfield tag="001">012310</controlfield>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20260113143616.0</controlfield>
  <controlfield tag="008">140702b        xxu||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">1850913293</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">CUCK</subfield>
    <subfield code="b">ENG</subfield>
    <subfield code="c">CUCK</subfield>
    <subfield code="d">CUCK</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="a">HF5438</subfield>
    <subfield code="b">.R64 1987</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="9">1608</subfield>
    <subfield code="a">Rogers, Len</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Handbook of Sales and Marketing Management</subfield>
    <subfield code="c">Len Rogers</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">London</subfield>
    <subfield code="b">Kogan Page Ltd</subfield>
    <subfield code="c">1987</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">337p.</subfield>
    <subfield code="b">ill.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">includes index and appendix</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="9">1611</subfield>
    <subfield code="a">Marketing Management</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">BOOK</subfield>
  </datafield>
</record>
