02057cam a22005414a 4500 12031 12031 14199130 OSt 20260113143515.0 cr ||||||||||| 051213s2006 enka b 001 0 eng 2005036377 GBA627340 bnb GBA630335 bnb 013414583 Uk 013421239 Uk 20070104603 0415380804 (hbk.) 9780415380805 (hbk.) 0415380790 (pbk.) 9780415380799 (pbk.) 0203967518 (ebk.) 9780203967515 (ebk.) (OCoLC)ocm62697101 CUCK DLC UKM BAKER BWKUK NLGGC YDX BTCTA YDXCP LVB NLC OCLNG OCLCA DLC CUK eng pcc HF5415.13 .M664 2006 HF5415.13 HF5415 .13 M66 2006 658.8 22 85.40 bcl Moore, Karl, 1955- Marketing : The Basics / Karl Moore and Niketh Pareek. London ; New York : Routledge, 2010. vi, 240 p. : ill.; 21 cm. The basics Includes bibliographical references and index. What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting and positioning -- Market research -- Global marketing. Marketing Management. Marketing research. 3311 Consumer behavior Research. Export marketing Management. Pareek, Niketh. Table of contents http://www.loc.gov/catdir/toc/ecip065/2005036377.html Publisher description http://www.loc.gov/catdir/enhancements/fy0654/2005036377-d.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc BOOK