@book{11593,
	author = {Kotler, Philip},
	title = {Marketing Management },
	publisher = {|b Prentice Hall,},
	year = {2003},
	address = { Upper Saddle River, N.J. :},
	edition = {11th ed.},
	note = {Various multi-media instructional aids, including a web site, are available to supplement the text.}
}