TY  - BOOK
AU  - Lovelock, Christopher
AU  - Lovelock, Christopher
TI  - Services Marketing: people, technology strategy
SN  - 0131875523
AV  - HF5415.122 .L68 2007
PY  - 2011///
CY  - Harlow, England
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical refs
ER  -