00699nam a22002297a 4500 11537 11537 OSt 20260113143244.0 140425b xxu||||| |||| 00| 0 eng d 0170122670 CUCK eng CUCK CUCK HF5415 .S8 2005 223 Summers, Jane Essentials Marketing Jane Summers, Michael Gardiner, Charles Lamb, Joseph Hair and Carl Daniel Ohio: South Western college publishing, c2005. xvii, 541p. : includes, endnotes, glossary and index Michael Gardiner, Charles Lamb, Joseph Hair Carl Daniel lcc BOOK