TY  - BOOK
AU  - Chopra, Sunil,
AU  - Meindl, Peter,
AU  - Kalra, D V
TI  - Supply Chain Management: Strategy, Planning, and Operation 
SN  - 0131730428
AV  - HD 38.5 .C46 2010
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall, 
KW  - marketing channels, physical distribution of goods,,customer service, indusrial procument and marketing management
KW  - Management
N1  - Includes bibliographical references and index
ER  -