TY - BOOK AU - Normam A. Hart. AU - Hart,Norman A. ED - CAM Foundation. ED - Chartered Institute of Marketing. TI - The Practice of Advertising T2 - The Marketing series SN - 0434907960 AV - HF5823 .H37 1990 U1 - 659.1 20 PY - 1990/// CY - London PB - Heinemann Professional Pub. KW - Advertising N1 - "Published on behalf of the CAM Foundation and the Chartered Institute of Marketing; Includs bibliographical references and index ER -