TY  - BOOK
AU  -  	Butterfield, L.
TI  -  	Excellence in Advertising : : The IPA Guide to Best Practice
SN  - 0750631295
AV  - HF 5821 .E93 1997 
PY  - 1997///
CY  - Oxford : , 
PB  - Butterworths
KW  - Advertising - Communications in marketing
ER  -