02795cam a2200397 i 4500 17751415 OSt 20240716155318.0 130524s2013 nju 001 0 eng 2013020039 9781118615386 (hardback) DLC eng DLC rda DLC pcc HF5415.13 .T747 2013 658.8/72 23 BUS060000 bisacsh Tsai, Annie, 1979- Author The small business online marketing handbook : converting online conversations to offline sales / Annie Tsai. Hoboken, New Jersey Wiley, 2013 Hoboken, New Jersey : Wiley, 2013. x, 182 pages ; 24 cm text rdacontent unmediated rdamedia volume rdacarrier Includes index. Includes index "The small business marketing experts at Demandforce help owners kick off their online strategy. Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how"-- Provided by publisher. Small business marketing. Internet marketing. 1102 BUSINESS & ECONOMICS / Small Business. bisacsh Online version: Tsai, Annie, 1979- Small business online marketing handbook Hoboken, New Jersey : Wiley, 2013 9781118770153 (DLC) 2013021344 Cover image http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg 7 cbc orignew 1 ecip 20 y-gencatlg lcc BOOK 11200 11200 0 0 lcc 0 0 001 001 2024-07-16 Donation from Delta College UK 0 HF5415.13 .T747 2013 2024-2072 2024-07-16 00:00:00 1 2024-07-16 BOOK 0 0 lcc 0 0 001 001 2024-07-16 Donation from Delta College UK 0 HF5415.13 .T747 2013 2024-2073 2024-07-16 00:00:00 2 2024-07-16 BOOK