01112cam a2200313 a 4500 4945052 OSt 20240214135913.0 960715s1997 iluab b 001 0 eng 96031812 0256183414 (DLC) 96031812 DLC DLC DLC HF5415 .M378 1997 658.8 20 Perreault, William D. 430 Essentials of Marketing : a Global-managerial Approach / William D. Perreault, Jr., E. Jerome McCarthy. 7th ed. Chicago : Irwin, c1997. xxvi, 613 p. : col. ill., map ; 26 cm. Irwin series in marketing McCarthy's name appears first in previous ed. Includes bibliographical references (p. 574-610) and indexes. Marketing. McCarthy, E. Jerome (Edmund Jerome) 432 7 cbc orignew 1 ocip 19 y-gencatlg lcc BOOK 10342 10342 0 0 lcc 0 0 001 001 2024-02-14 Donation from Delta College 2 0 HF5415 .M378 1997 2024-0216 2024-02-14 00:00:00 1 2024-02-14 BOOK