TY  - BOOK
AU  -  	De Chernatony, Leslie,
TI  - From Brand Vision to Brand Evaluation: The Strategic Process of Growing and  Strengthening Brands
SN  - 139781856177733
AV  - HD69.B7 D4 2010
PY  - 2010///
CY  - Oxford : 
PB  - Butterworth-Heinemann
KW  - brand vision
N1  - includes bibliographical references and index
ER  -