TY  - BOOK
AU  - Piercy, Nigel F.
TI  - Market-led Strategic Change: transforming the process of going to market
T2  - The marketing series. Professional development
SN  - 97818561750473
AV  - HF5415.13 P54 2009
PY  - 2009///
CY  - Oxford ; Boston 
PB  -  Butterworth-Heinemann
KW  - Marketing -management
N1  -  Includes bibliographical references and index
ER  -