Market-led Strategic Change
transforming the process of going to market
Piercy, Nigel F.
creator
text
xxu
Oxford ; Boston
Butterworth-Heinemann
2009
4th edition
monographic
eng
xix,551p ill 24cm
Nigel Piercy.
Includes bibliographical references and index.
Marketing -management
HF5415.13 P54 2009
97818561750473
cuck
140606
20210408011925.0
014629
eng