Marketing : The Basics / Karl Moore and Niketh Pareek.

By:

Moore, Karl, 1955-

Contributor(s):

Pareek, Niketh

Material type:

TextSeries: The basicsPublication details: London ; New York : Routledge, 2010.Description: vi, 240 p. : ill.; 21 cmISBN:

0415380804 (hbk.)
9780415380805 (hbk.)
0415380790 (pbk.)
9780415380799 (pbk.)
0203967518 (ebk.)
9780203967515 (ebk.)

Subject(s):

DDC classification:

658.8 22

LOC classification:

HF5415.13 .M664 2006

Other classification:

85.40

Online resources:

Contents:

What is marketing management? -- Marketing as a corporate function -- Product and placement -- Price -- Promotion -- People -- Segmentation, targeting and positioning -- Market research -- Global marketing.

List(s) this item appears in: marketing | MSc-Marketing,Innovation and Technology

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General book	Karen				HF5415.13 .M664 2006 (Browse shelf(Opens below))				1	Available			013030

Includes bibliographical references and index.

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