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Basic Marketing Research : applications to contemporary issues / Naresh K. Malhotra.

By:

Malhotra, Naresh K

Material type:

TextPublication details: Upper Saddle River, NJ : Prentice Hall, c2002.Description: xxxiii, 685 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

0133768562 (hardback : alk. paper)

Subject(s):

Marketing research

DDC classification:

658.8/3 21

LOC classification:

HF5415.2 .M288 2002

List(s) this item appears in: marketing

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Book	Karen				HF5415.2 .M288 2002 (Browse shelf(Opens below))				1	Available			2020-4066

Free student CD included: SPSS student edition 10.0 for windows.

Includes bibliographical references and indexes.

System requirements for accompanying CD-ROM: for Windows 95/98/2000 or Windows NT.

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