Advertising and Integrated Brand Promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.

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TextPublication details: Mason, OH : South-Western, Cengage Learning, c2012.Edition: 6th edDescription: xii, 693 p. : chiefly col. ill. ; 29 cmISBN:

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List(s) this item appears in: Public relations and advertising | marketing

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General book	Karen				HF5821 .O34 2012 (Browse shelf(Opens below))				2	Available			2022-6179
	Book	Karen				HF5821 .O34 2012 (Browse shelf(Opens below))				1	Available			2020-3905

Includes bibliographical references and index.

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