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Contemporary Advertising / William F. Arens.

By:

Arens, William F

Material type:

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2006.Edition: 10th edDescription: xl, 614 [80]p. : col. ill. ; 28 cmISBN:

0072964723 (alk. paper)

Subject(s):

Advertising

DDC classification:

659.1 22

LOC classification:

HF5821 .B62 2006

Online resources:

List(s) this item appears in: Public relations and advertising | marketing

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General book	Karen				HF5821 .B62 2006 (Browse shelf(Opens below))				3	Available			2024-1003
	General book	Karen				HF5821 .B62 2006 (Browse shelf(Opens below))				2	Available			2024-0063
	Book	Karen				HF5821 .B62 2006 (Browse shelf(Opens below))				1	Available			2020-2762

Includes indexes.

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