Applications in Basic Marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy.
Material type:
TextPublication details: Chicago, Ill. : Irwin, c1997.Edition: 1996-1997 edDescription: vii, 226 p. : ill. ; 26 cmISBN: - 0256204764
- 9780256204766
- 658.8 22
- HF5415.13 .P47 1997
Contents:
Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Getting information for marketing decisions -- Buyer behavior -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.
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Karen | HF5415.13 .P47 2002 (Browse shelf(Opens below)) | 1 | Available | 2020-2697 |
Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Getting information for marketing decisions -- Buyer behavior -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.
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