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Marketing Channels / Anne T. Coughlan ... [et al.].

By: Contributor(s): Material type: TextSeries: The Prentice Hall international series in marketingPublication details: Upper Saddle River, N.J. : Prentice Hall, c2001.Edition: 6th edDescription: xviii, 590 p. : ill. ; 25 cmISBN:
  • 0130127728
Subject(s): DDC classification:
  • 658.8/4 21
LOC classification:
  • HF5415.129 .S75 2001
List(s) this item appears in: marketing | MSc-Marketing,Innovation and Technology
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Book Karen HF5415.129 .S75 2001 (Browse shelf) 1 Available 2020-2465

Rev. ed. of: Marketing channels / Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan. 5th ed. c1996.

Includes bibliographical references and indexes.

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